What Employers Want from Brokers: 16 Topics They Want to Discuss

MetLife recently published its 15th Annual U.S. Employee Benefit Trends Study. It confirms the vital role brokers provide and sheds light on topics that employers want their brokers’ help on.

According to the study, brokers are a lifeline for employers looking to evolve their benefits experience to one that views the employee holistically and enables work/life harmony. When employers were asked about the significance of that impact, 81 percent said an insurance agent or broker played a key role and 75% said an employee benefits consultant or consulting firm played a role.

Here are the 16 topics that the study says employers seek the most advice on and how many were interested in that subject in 2015 vs. 2016.

  1. Providing global benefits solutions – 2015: 41%; 2016: 52%
  2. Recommending non-medical benefits solutions – 2015: 48%; 2016: 58%
  3. Advising on employee physical wellbeing strategies – 2015: 50%; 2016: 60%
  4. Advising on employee financial wellbeing strategies – 2015: 50%; 2016: 60%
  5. Creating benefit statements – 2015: 52%; 2016: 62%
  6. Providing assistance with creating/maintaining an employee benefits handbook – 2015: 52%; 2016: 62%
  7. Providing insights on employee needs/desires for benefits – 2015: 53%; 2016: 63%
  8. Providing benefits administration (enrollment, billing, etc.) – 2015: 54%; 2016: 64%
  9. Recommending product bundling that will meet employee needs – 2015: 41%; 2016: 52%
  10. Reducing the frequency and expense of claims – 2015: 56%; 2016: 65%
  11. Providing insights regarding benefits trends – 2015: 54%; 2016: 62%
  12. Helping with legal, regulatory and compliance issues – 2015: 56%; 2016: 64%
  13. Providing prompt, effective service and answer questions on time – 2015: 60%; 2016: 68%
  14. Recommending new/innovative benefits solutions – 2015: 57%; 2016: 65%
  15. Recommending cost savings alternatives – 2015: 61%; 2016: 68%
  16. Advising on Health Care Reform requirements – 2015: 57%; 2016: 64%
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