Purchasing Power’s Chief Marketing Officer Elizabeth Halkos was recently featured on Employee Benefit Adviser’s AdviserTV talking about how brokers can differentiate themselves in the marketplace.

In the video, Halkos pointed out two challenges brokers face and ways to meet those challenges:

  1. Healthcare reform changes mean brokers aren’t seeing the same level of commissions from core products. By offering voluntary benefits like Purchasing Power, brokers can supplement their income and provide added value to their customers in the process.
  2. Employers are looking to brokers to provide more of an advisory role for benefits. Brokers should spend more time getting to know their customers’ employee segments and what benefits are important to them. Then, by recommending voluntary benefits like Purchasing Power, brokers are helping their customers support their HR goals.

Ultimately, offering voluntary benefits can make brokers more competitive in the marketplace. Watch video.

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