Today’s Multi-Generation Environment is a Challenge

Gen X and Gen Y are affecting businesses everywhere. When it comes to selling to, recruiting, or doing business with Gen X and Gen Y, if you are not part of those two generations, you will need to adopt their mindset to market to them, rather than think about who you are and how they will fit with us. Their needs and expectations may be different from those who have been in the workforce longer, so relating to them will call for a different approach.

For example, in writing about “next-gen producers,

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