Survey: Employers Detail Benefits that Aid in Employee Recruitment

Forget the days cost-shifting. Employers are looking to enhance and add benefits to stay competitive. A Sept.13 BenefitsPRO article by Katie Kuehner-Hebert points out that it’s an employee’s market, prompting many employers to increase pay and offer richer benefits to keep talented workers from defecting, based on results of a new survey.

Gallagher’s 2019 Benefits Strategy & Benchmarking Survey of 4,155 U.S. employers reports that nearly three quarters (73 percent) increased employee compensation this year, and more than half (52 percent) enhanced medical benefits. A growing number of employers are also improving their supplemental and voluntary benefit offerings.

While cost-shifting within health care plans was the norm after the Great Recession, many employers are having to tweak their strategies in the face of a tight labor market. In 2019, almost half (47 percent) of the survey respondents did not increase their employees’ share of deductibles, as well as copays, coinsurance and out-of-pocket maximums.

To further contain costs, employer strategies have shifted from the management of prescription drugs (down 8 points) to specialty drug management (up 7 points), including mandating the use of a specialty pharmacy for some or all specialty drugs. Just over half (51 percent) of large employers are now doing this.

To make them more competitive in the labor market, a third of employers have enhanced their supplemental and voluntary benefit offerings, expanded leave policies, added well-being initiatives, and/or enriched retirement benefits.

Among the voluntary benefits, stand-alone vision plans are both the most common (79 percent) and the most likely to be employer subsidized (33 percent). Pretax dependent care reimbursement accounts also rank among the most frequently used voluntary benefits (64 percent), but only 3 percent are subsidized. Just under 30 percent of employers extend the opportunity for legal services, identity theft protection or supplemental individual disability insurance.

A majority (58 percent) of employers offered a whole life insurance policy. Among supplemental health plans, accidental death and dismemberment is the most common (89 percent) and also the most likely to be employer subsidized (64 percent). Leave policies also contribute to employees’ financial security, as 37 percent of employers upgraded this benefit in 2019 with the intent of boosting the competitive appeal of their total rewards.

Approximately three in four offer disability coverage for their employees, including 74 percent that provide a short-term disability (STD) option and 77 percent that provide a long-term disability (LTD) option. Many employers pay the full premium for STD (55 percent), and even more do so for LTD (66 percent).

Well-being programs are becoming more holistic, focusing on both physical and mental health issues. Financial well-being is also increasingly emphasized, as 69 percent of employers are now offering financial advisor sessions to workers, and 54 percent are offer financial literacy education to help them improve their saving and spending habits.

According to the survey report, creating stronger cultural attachment points for employees that address their physical, emotional, career and financial well-being is where the better opportunity lies for differentiating the organization — and strengthening attraction and retention.

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