By Cliff Kiel, Purchasing Power’s VP of Sales. Connect:

We all know that to close more sales we have to keep the lead pipeline full. Without a steady flow of leads, we aren’t going to have prospects to close. To improve your telephone prospecting results you should integrate email into your calling efforts. In the March 20 issue of LifeHealthPro, Kelley Robertson points out that a well-crafted email combined with a solid telephone follow-up can double or even triple your results.

He offers seven keys to making the most of your email and telephone prospecting efforts:

1.   A helluva subject line. The first key is to create a subject line that catches the eye of your prospect, something that is different and unique, and raises enough curiosity to open the email rather than delete it. And that’s the challenge. Craft a subject line that screams “Open me!

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