By: Doug Rooker, Vice President of Sales
When was the last time you wrote a thank-you letter after your first meeting with a prospect?
It seems that many salespeople ignore this crucial step. By taking the time to type or handwrite (not an email!) a simple, personalized note on company stationery, you go a long way in helping your prospect remember you – and you put your future sales efforts on a much stronger footing.
This follow-up letter keeps you in the game, even if a sale isn’t imminent. Your brief note serves as a tactful, professional reminder of your visit and can reinforce the key points of your meeting.
Some of you may be thinking, “Really? Why bother?