Sales Tip of the Month: Personal Follow Up Helps Prospects (and Current Customers!) Remember You

By: Doug Rooker, Vice President of Sales

When was the last time you wrote a thank-you letter after your first meeting with a prospect?

It seems that many salespeople ignore this crucial step. By taking the time to type or handwrite (not an email!) a simple, personalized note on company stationery, you go a long way in helping your prospect remember you – and you put your future sales efforts on a much stronger footing.

This follow-up letter keeps you in the game, even if a sale isn’t imminent. Your brief note serves as a tactful, professional reminder of your visit and can reinforce the key points of your meeting.

Some of you may be thinking, “Really? Why bother?

Share this Article:
  • Twitter
  • LinkedIn
  • email
  • Facebook
  • PDF
  • Add to favorites