SALES TIP OF THE MONTH: OPERATING OUTSIDE THE BOX

By Cliff Kiel, Purchasing Power’s VP of Sales. Connect:  

Recently, I came across a June 4 article on BenefitsPro.com by Mike Sullivan, Executive Vice President and Chief Marketing Officer of Digital Insurance. He pointed out that in the 1980s, you couldn’t attend a strategic business meeting without hearing the expression “think outside the box.

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