By: Doug Rooker, Vice President of Sales
A public relations friend of mine knew a successful LA publicist and promoter who had an interesting habit.
Every day after lunch with a client, he would come back to the office, and before going into his next appointment he’d step into the restroom, spruce himself up, and change his shirt. He’d tackle the second half of the day looking just as polished and confident as he had at 8:15 that morning.
Now, I’m not suggesting that you go out and expand your work wardrobe. It’s the mindset that I want you to consider. After all, if you are like me, you’ve probably seen plenty of salespeople wander through an afternoon with crooked ties, mussed-up hair, and the ketchup stain from lunch decorating their chest.
When people sell to you, you remember someone who walks in the door looking dapper and sharp. Such a salesperson makes an instant positive impression and has already done a great deal to win respect and trust in those crucial first seconds of a new encounter. So take a few minutes to check yourself out in the restroom before each and every sales appointment. Look smart because your prospect will be looking close!
Each prospect you encounter is an exciting opportunity and should be treated as such. You wouldn’t walk into a job interview wearing sloppy clothes; don’t walk into a sales call showing anything less than your best. Be sure to stay away from any article of clothing that doesn’t instantly communicate your status as an intelligent, organized professional. Save the casual wear for after hours.
The New Year is a great time to size up your wardrobe and to refresh your appearance as you approach each new prospective selling opportunity. Failing to look sharp just leaves an opening for the next salesperson that does. Show the best world your best side, everyday.