SALES TIP OF THE MONTH – HOW THE BEST PRODUCERS GET BETTER

BY DOUG ROOKER, PURCHASING POWER’S VP OF SALES

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When I read Roger Sitkins article in the August Rough Notes on how the best producers get better, I felt it to be a must-read for all brokers.  So it seemed to make sense to recap the article’s highlights in this month’s Sales Tip.As he begins the article, Sitkins asks himself: “How do the best get better?  More important, what do these top producers do to keep getting better?  He points out that there’s a big difference between getting better and continually improving.  Producers in the top echelon of their profession never stop growing.  They refuse to coast.

In Sitkins’ opinion the following list highlights the key things the best producers do to get better.

  1. They Focus On Their “Me, Inc.
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