Last month, Elizabeth Halkos, CMO of Purchasing Power presented an impactful workshop on how the benefits arena is changing at the Benefits Selling Expo in San Antonio.  

Halkos noted that as the economy continues to recover and health care reform brings uncertainty, one fact is clear: as brokers, we are faced with the reality that today’s benefits aren’t anything like your father’s benefits.

She outlined the current benefits landscape and how it’s evolving, especially in the voluntary arena.  Her point that voluntary benefits are no longer a “nice to have,

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