There is more to customizing benefits than age alone. Within the generations there are varying lifestyles and buying preferences that dictate what benefits are important to them.
As a broker, you can assist your clients by learning about the personas within the generations and their varying preferences for voluntary benefits. This way, you can structure a benefit package for your clients that makes a difference in attracting and retaining talent. Non-traditional voluntary benefits especially provide the opportunity to offer the ultimate customization approach to the workforce.
“Beyond the Generations: Ultimate Customization Matching Voluntary Benefits to Segments within Generations” is Purchasing Power’s newest white paper. It shows the new way to match voluntary benefits to employees’ diverse for a more effective total rewards strategy.
This white paper:
- Discusses the new way to customize benefits for today’s workforce;
- Defines the different personas within the generations;
- Outlines the non-traditional voluntary benefits that each persona prefers; and
- Helps determine benefit offerings based on the makeup of the workforce so employers succeed in recruitment and retention efforts.