Believe it or not, the new school year starts in some school systems in about 30 days. And that means it’s time for our Back-to-School Tech campaign which runs through August 20th.
Back-to-school is the second-biggest chunk of special-event and holiday spending for most families, right after the winter holiday season that includes Thanksgiving, Christmas and New Year’s. Families with children in grades K-12 spend an average of nearly $700 on apparel and accessories, electronics, shoes and school supplies in preparation for the school year. College students and families with children in college plan to spend an average of $900. Whether it’s laptops for class or mini-fridges for the dorm, college simply costs more than the lower grades.
Getting their children in back-to-school mode can be a stressful time for parents, especially in terms of meeting the $700 average per K-12 child and $900 average per college student. But back-to-school buying doesn’t have to break the bank.
Our Summer promotion has always been popular with employees as it’s an opportune time to obtain computers, laptops, tablets, printers and accessories through our employee purchase program. Using Purchasing Power, employees can buy wisely and use payroll deduction to make manageable payments.
Make sure your clients are aware of our Back-to-School Tech campaign and that they remind their employees/members that their purchase program benefit can be helpful in obtaining back-to-school items for their children.
Employers who offer non-traditional voluntary benefits, such as employee purchase programs, are not only providing a means to make those necessary back-to-school purchases but also help improve their workers’ financial stress.
The 10 most popular product categories that employees/members purchase from our catalog during the summer months include:
- Smart Watches & Accessories