In the next few month, you’ll notice a fresh, new look to our marketing and advertising materials. Purchasing Power’s new tagline, Giving Employees A Better Way To Buy, will be prominently featured in our materials going forward. The tagline succinctly describes our mission and communicates our brand promise to the customer. It also clearly captures the essence of our non-traditional benefits offerings and our popular employee purchase program.
The tagline is designed to trigger your clients to ask questions such as, “Buy What?” and “Better How?”. This is where you step in and tell them about Purchasing Power and how we align with their HR objectives such as self-service, education, training and wellness.