Giving Millennials the Benefits They Want Increases Recruitment and Retention Efforts

An article by Purchasing Power’s Vice President of Sales and Account Management, Christy Defrain, was recently featured in the Broker Innovation Lab section of the BenefitsPRO.com website. The article, "Benefits that Matter to Millennials,” explains that figuring out how to recruit, work with and retain millennials may be one of the biggest challenges HR faces today.

The benefits and perks that employees truly care about today are those that offer greater flexibility, autonomy and the ability to lead a better life. Gallup’s 2017 State of the American Workforce Survey reported that Millennials want benefits and perks that directly impact their lives and the lives of their family members. And they show a greater willingness than other generations to switch jobs to secure them.

To be successful in recruiting and retaining Millennials, employers must abandon one-size-fits-all benefits programs and one-size-fits-all methods of communicating those benefits. Just as a business would customize its sales and service activities to a new target audience for its products or services, employers must tailor recruitment and retention efforts to be successful with Millennials.

Read Defrain's full article for specific information.

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