EASTBRIDGE STUDY: VOLUNTARY SALES EXPECTED TO INCREASE OVER THE NEXT 12 MONTHS

In a March 13, 2014, article in BenefitsPro, Kathryn Mayer writes that you can say what you want about health care reform having a negative effect on all things benefits related. She points out, however, that stats continue to show one good thing: The Patient Protection and Affordable Care Act is helping spur the sale of voluntary products.

Nearly all players in the benefits market — 94 percent of carriers, brokers, and vendors — expect voluntary sales to increase over the next 12 months, according to Eastbridge Consulting Group’s year-end Voluntary Confidence Index.

That projection is an increase from 89 percent in the mid-year 2013 survey and from 90 percent in the year-end 2012 survey.

“Some of this expected sales growth may be attributed to the positive impact respondents expect health care reform to have on voluntary sales,

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