We’re proud to announce that Purchasing Power was named a Bronze Stevie® Award Winner in the Consumer Products & Retail Website category by the 13th Annual American Business Awards for increasing site conversion and revenue with a mobile-optimized website.
Since launching our new e-commerce site with a mobile-responsive design, the conversion rate increased by 70 percent due to an improved shopping experience and simplified check-out process. Mobile traffic increased 178 percent and now represents 52 percent of total site traffic.
Client and customer feedback was an important component to the site’s upgrades. As the employee purchase program of choice for Fortune 500 companies, Purchasing Power must deliver solutions that meet the needs of large, complex organizations.
This is the second Stevie Award we have won. Last year we were recognized for innovation in customer service. Our goal is to meet and exceed customer expectations, and we do that by continuously improving all elements of our program. Improving the customer’s web experience is key to our future growth in maintaining our leadership position in our industry.
SECURITY UPGRADE. To provide uncompromising security for our customers’ financial data, this month we are upgrading our identity theft program to the most current system available from TransUnion, our security partner and the leading provider in the industry.
The upgrade means a smoother customer experience and best-in-class support from the leading provider of financial fraud and identity protection systems. Protecting our customers against security breaches is paramount and exemplifies our efforts to remain the industry leader and best partner for your clients. Click here to learn more about this partner.
Purchasing Power attends the top industry conferences. Here’s our schedule over the next few months. If you’re attending, be sure to stop by and say hello! Employer Healthcare & Benefits Congress – Orlando, Sept. 27-30